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UAE’s Cabinet issues Telemarketing Regulations and its Administrative Violations and Penalties for Acts that Violate the Regulations

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Cabinet Resolution No. (56) of 2024 outlines regulations for telemarketing in the UAE. It defines key terms, objectives, and the scope of application, emphasizing the need for companies to obtain approval, train marketers, use local phone numbers, and respect the Do Not Call Register (DNCR).

The resolution sets strict controls on telemarketing practices, including permissible call times, the need for consumer consent, and restrictions on repeat calls. It also details consumer protections against unwanted telemarketing, complaint procedures, and the roles of various authorities in enforcement.

Violations will result in administrative penalties, and the resolution mandates cooperation between the Ministry of Economy, TDRA, and other competent authorities.

The resolution will be enforced 60 days after its publication in the Official Gazette.

Furthermore, the Cabinet has issued Cabinet Resolution No. (57) of 2024 which outlines administrative violations and penalties for actions that breach Cabinet Resolution No. (56) of 2024 regarding telemarketing regulations. It sets forth definitions, scope, and administrative penalties for companies and individuals violating the telemarketing rules.

Penalties range from warnings and fines to suspension of activities and license cancellations. The resolution also details the process for fines collection and the right to appeal penalties. The Central Bank is tasked with developing specific regulations for violations within its jurisdiction. The resolution will be published in the Official Gazette and enforced 60 days post-publication.

The resolution outlines administrative violations and penalties for companies and natural persons under Cabinet Resolution No. (57) of 2024, which enforces the provisions of Cabinet Resolution No. (56) of 2024 concerning telemarketing regulations. It lists specific violations, corresponding legal references, and fines for first, second, and third offenses.

Key violations include failing to obtain prior approval for telemarketing, not providing adequate training, using unregistered numbers, calling numbers on the Do Not Call Register (DNCR), and failing to keep proper records. Penalties range from AED 10,000 to AED 150,000 for companies, and for natural persons, fines start at AED 5,000 and can lead to restrictions on phone services for repeated offenses.

 

By Lamyaa Mostafa
Senior Legal Editor

Lamyaa Mahmoud Mostafa joined Thomson Reuters in 2013 as a Content Specialist. Lamyaa holds a bachelor’s degree in Law from Ain Shams University in Egypt. In 2019, Lamyaa graduated with a Master’s Degree in Law from Middlesex University in Dubai.

Lamyaa was promoted, in 2019, to Senior Legal Editor. Lamyaa is a Native Arabic Speaker and proficient in English.

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